Tag Archives: Rebel Yell

Rebel Yell® Bourbon Releases 2017 Edition of Single Barrel

(St. Louis) May 4, 2017 – Rebel Yell® Kentucky Straight Bourbon Whiskey has released the 2017 edition of its highly sought-after Rebel Yell® Single Barrel, meticulously aged for a full 10 years and bottled at 100 proof, one barrel at a time. This hand-bottled wheated bourbon launched in 2016 in limited quantity, with 2,000 cases available nationwide. In 2017, Rebel Yell Single Barrel will once again be available nationwide in limited quantity – 2,000 cases.

An ultra-premium bourbon, Rebel Yell Single Barrel is robust in flavor with a mature finish and is hand-bottled for a uniquely rebellious experience. By bottling the bourbon barrel-by-barrel, each bottle will have a unique flavor profile – depending on how it aged, its location in the rick house and the flavor development within that particular barrel.  Each bottle, complete with a premium matte finish closure and natural wood cork, is sold in individual boxes.

“Rebel Yell Single Barrel was incredibly popular in its 2016 release and we are pleased to offer another 2,000 cases this year,” says Fletcher Buchman, brand manager at Luxco. “Due to the bottling and aging process, this bourbon offers a unique tasting experience that may vary from bottle to bottle – consumers really enjoyed this concept and the flavors that come with aging bourbon for 10 years.”

Top industry experts also recognize the bourbon’s excellence – Rebel Yell Single Barrel recently earned a double gold medal at the 2017 San Francisco World Spirits Competition. As with the 2016 release, the bourbon will be available in 750 ml bottles, bottled at 100 proof (50% ABV).

Rebel Yell Small Batch Rye

New in 2017, the brand will be offering a 1L option of Rebel Yell Small Batch Rye, in addition to its traditional 750ml bottle. This smooth and spicy rye is bottled at 90 proof (45% ABV) and offers a mildly woody flavor with a touch of sweetness.

Just like the original Rebel Yell Kentucky Straight Bourbon Whiskey, which also took home top honors with a double gold medal, Rebel Yell Small Batch Rye recently earned a double gold medal at the 2016 San Francisco World Spirits Competition. In addition, Rebel Yell Small Batch Rye recently won Masters Gold from the American Whiskey Masters. Both variants have earned many accolades in the past few years, which recognize the brand’s growth.

Rebel Yell Growth

The Rebel Yell brand has seen immense growth, outpacing the domestic whiskey category by 37%. The brand has seen more than 41% growth in the past year.*

“Consumers really gravitate to the wheated mash bill, smoother taste and sweeter finish,” says Buchman. “In the last four years the brand has also expanded its reach, and we have seen our sales grow by 316% since 2012**.”

For more information on Rebel Yell and its product lineup, visit www.rebelyellbourbon.com. Fans can sign up for the loyalty program at www.bandofrebels.com.

*Source: NABCA 9L rolling 12 months vs last year through June 2016  **DIVER YTD Shipments 2012, 2013, 2014, 2015

Southern Sour Ruby & Rye

  • 2 oz Rebel Yell Kentucky Straight Bourbon
  • 2 oz Rebel Yell Small Batch Rye
  • 1 oz simple syrup
  • 1.5 oz ruby red grapefruit juice
  • Shake and garnish with a habanero pepper slice
  • 0.25 oz raspberry puree
  • Shake over ice and garnish with a raspberry

For more information, please contact:

Pia Reinhold at preinhold@commongroundpr.com

Maggie Hallam at mhallam@commongroundpr.com

About Luxco

A leading producer, supplier, importer, and bottler of beverage alcohol products, Luxco’s mission is to meet the needs and exceed the expectations of consumers, associates and business partners. Founded in St. Louis in 1958, Luxco remains locally owned and operated by the Lux family. Currently, Luxco is constructing its first bourbon distillery – Lux Row Distillers – bringing the Lux family’s legacy to the heart of Bourbon Country in Bardstown, Kentucky. Lux Row Distillers will be home to many of the company’s bourbon brands, such as Rebel Yell, Blood Oath, David Nicholson, and Ezra Brooks. Luxco has also built a new distillery in the highlands of Jalisco, Mexico – Destiladora González Luxco – where the company’s 100 percent agave tequilas, El Mayor and Exotico, will be produced. Luxco’s innovative and high-quality brand portfolio also includes Everclear Grain Alcohol, Pearl Vodka, Saint Brendan’s Irish Cream, and other well-recognized brands. For more information about the company and its brands, visit www.luxco.com.


Drinking Rebel Reserve With Jax On Route 66

Eric had so much pain the first time we tried some Rebel Yell, Rob only felt it was time to double his pain with some Rebel Reserve for our featured whiskey of the week..  So if the first round was a drink from the rails, where does this rank?    Well on the first-third, sponsored by Cigars International, we were smoking some Sons Of Anarchy Clubhouse Edition cigars, which took us out on Route 66 with Jax and Ron Pearlman.   Yeah, ADD was in full effect on this show and there was even a temper-tantrum.   Stay tuned for this entertaining podcast..  Train.. Train..

I hate to say it but when one of the hosts bring in a whiskey that really bothers the other host, it turns out to be a really good time.   Well this time, we did bring back that rebel yell only in its reserve style for our whiskey review.   I want to say this was a strong whiskey review but will completely save the meat and potatoes for our podcast coming out on Whiskey Wednedsay..

Now let me ask a question. . If you had heard a story about something and really hated the story, would that effect the way you felt about that product?  It might be a type of food, or a type of car or maybe it was a type of whiskey.   Well I almost have to believe the Billy Idol story has left a bad taste in Eric’s mouth when it comes to any sort of Rebel Yell review..  Because, that story is hiding in the attic, waiting to be brought back into Whiskey On The Rails…  When that happens, all hell breaks loose..  So maybe it isn’t the whiskey that Eric hates but maybe it is the story or story-telling of Rob when it comes to his stories..

Wow..  I might have really thought of something that has legs when it comes to Eric and his style of reviews.   Things that make you go hmmmmmmmmm…  Well check out the podcast for more information on our review..

Now, we have said it before and we will keep saying it again.   We are so very greatly with the awesome line up of companies we are working with during this podcast.    We like to think of each of our sponsors / partners as part of our extended Whiskey On The Rails family.   When you get to pair up such great products, it is really fun to come out and record every week because we stand behind everything we talk about and enjoy each of the products we get to use during the show.      Even Eric and Rob get along during the podcast because of these great products and that right there is a miracle..

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Billy Idol Is A Fan Of Rebel Yell

Alright, so the story of Billy Idol and Rebel Yell has been mentioned in our very first podcast.  When that story was first told by Rob, Eric immediately gave his two cents and mentioned this story could never be told again because it was just that bad of a story by Rob.   When we decided to go back to our roots and bring in a true “Rails” whiskey, it was decided that Rebel Yell needed to come into the mix for two major reasons.   The first, would be to really annoy Eric and that is a valid reason right there..   However the second would be to officially retire the story and never speak of it again.   Well if you are ready for a round of “rails whiskey”, then this episode is for you.

The guys from Whiskey On The Rails have really been getting some great bottles of whiskey under the belt at a cost that most people wouldn’t traditionally spend for a bottle.   Well in this blog, we are going to talk about two items..  Number 1, the simple cost of this bottle makes it very easy to purchase when you are just looking for a mixing whiskey.   Number 2, we might mention this story that is so painful to one of the hosts.

Well lets start with this whiskey and let us both be quite honest with this statement.    We believe that Rebel Yell is not a perfect whiskey to order neat, on the rocks or with whisky stones.   Our disclaimer, yes we know a few people who order this whiskey quite often and do enjoy it straight up but it isn’t our cup of whiskey to handle it this way.     We look at this whiskey as one that is great to be part of a mixture.   Whiskey and Coke, Whiskey and Diet Coke or Whiskey and Ginger Ale, is completely perfect for Rebel Yell.    It is great to have with something opposed to be the stand alone winner and what makes it great is a bottle of it is $10.   Yes, you read that correctly, $10.    You have a whiskey that for $12 (figuring in tax and a 2-liter of some soda) can really stretch your dollar and maximize your “rails” whiskey for the weekend tailgating, activities or general boredom.    So the plus of number 1, if you can roll quarters, you can get yourself a bottle of Rebel Yell.

Now the second item, the story.   Yeah, I might have changed my mind in putting it into the blog.   I feel that I can’t convey the pain that was caused by telling it to one of the hosts in writing.   The pain and horror and true disappointment can be felt during the podcast.    Which, it is a great things we are buddy’s and can enjoy each others pain but I think waiting until the 20th episode was almost worth it.

Now, we have a shelf full of great whiskeys in our studio from episodes of the past.  Now, we can officially add to the “rails” where some of our mixtures are located where they would be great with “something else”…    We did have some participation with our viewers on our periscope line (sponsored by Hotel Tango) and they heard a lot of the un-edited content of the podcast.   We do love our sponsors and want you to learn more about them..   If you want to learn more about them, please click on the individual links below or feel free to click on the sponsor’s link at the top right corner of our webpage.  You can find each of their website, facebook and twitter links.

Sponsors Information:

Hotel Tango – http://hoteltangowhiskey.com/

Glencairn Whisky Glass – http://www.glencairnwhiskyglass.com/

Whiskey Stones –  http://whiskystones.com/